Show notes

Donna Lichaw is the author of The User’s Journey. In the book Donna explains the idea of storymapping. How, when, and why to use narrative structure in your design work. During our chat we learn more about narrative structure, storymapping, “origin stories” and how brand stories and storymapping are connected.

(Listening time: 36 minutes)

Episode 140: Storymapping with @dlichaw – using narrative structure in your design work https://t.co/IJQiC2t0QZ #ux #podcast #uxdesign

— UX Podcast (@uxpodcast) September 30, 2016

References:

• Donna’s website
• The user’s journey – Donna’s book
• Except from chapter 5 on A List Apart (Fitcounter example)