Erik Modig is a researcher at the Stockholm School of Economics and at Stockholm University. His research focuses on advertising and how the consumer psychology of creativity affects advertising effectiveness. Straight after his presentation at Conversion Jam 4 we talked to him about our conscious thinking part of our brain and subconscious “guy feeling” part and how this affects our work with digital media.
Photo credit: Magnus Nystedt, Care of Haus
— UX Podcast (@uxpodcast) October 16, 2014