ab testing

#280 Ethical experimentation with Craig Sullivan

Mass democratisation and access to AB test tooling has meant that hundreds of millions of experiments have been run on people, via digital products and services.  Although we are not running pharmaceutical trials and tests, these experiments still raise numerous ethical issues that are shared with research or experiments in a medical scenarios. 

Craig Sullivan joins us to explore the topic. Craig has been experimenting and optimising websites and digital services for decades and has been regular guest on UXPodcast since the start.

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Interview with @optimiseordie at #interactLDN 2015

This podcast is episode 6 of 9 recorded at Interact London 2015

Long term friend and serial guest on UX Podcast Craig Sullivan joined us after his talk “scaling stupidity”. We talked about bullshit, broken data, and how we really have to stop guessing, bury our egos and swallow our pride. We introduce you to “Little Craig”, the little nagging voice inside you telling you the truth you know is true.

#CJAM4 Interview with @ContentVerve

This podcast is episode 1 of 5 recorded at Conversion Jam 4

Michael Aagaard, optimizer of websites and the decision-making processes and the man behind Content Verve. Named the “Conversion Jesus” by John Ekman from Conversionista. We grabbed Michael directly after his high-octane presentation at Conversion Jam 4 and talked about the need to stop guessing and start hypothesizing. Do your research!

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