When Bart, James and Per start talking, they just don’t stop. This is an extended and thought-provoking interview with Bart Schutz that we recorded at Conversion Jam 4.
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UX Podcast attended one of the biggest conversion optimisation conferences in the world, Conversion Jam 4, organised by Conversionista. We grabbed interviews with 4 of the keynote speakers. There was a definite psychology-theme to our interviews .
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Bart Schutz was the closing keynote speaker at Conversion Jam 4. He’s the author of Wheel of Persuasion. We have a chat about the wheel and it’s 200 plus persuasion techniques and about how at times you perhaps need to add friction to increase conversion rather than remove it.
The night before Conversion Jam 3, 40 optimisers, 3 speakers and 2 podcasters gathered at Valtech‘s offices in Stockholm Sweden for a “pre-jam” meetup.
Conversion Scientist Brian Massey, Wheel of Persuasion Bart Schutz and (Ton Wesseling) all gave 15 minute presentations as well a “conversion clinic” (where they were also joined by Craig Sullivan).
Here is the live unedited footage of all 3 presentations, the 20 minute break, and the conversion clinic.
The unedited footage is sadly currently not available.