Donna Lichaw is the author of The User’s Journey. In the book Donna explains the idea of storymapping. How, when, and why to use narrative structure in your design work. During our chat we learn more about narrative structure, storymapping, “origin stories” and how brand stories and storymapping are connected. (Listening time: 36 minutes) Episode 140: Storymapping […]
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Hosted by @axbom & @beantin, UX Podcast is for those who are passionate about balancing business, technology and people within the realm of digital media. Moving the conversation beyond the traditional realm of User Experience.