eye tracking

Episode 29: James and Per ride the jam carousel

This podcast is episode 4 of 4 recorded at Conversion Jam 2

This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. In this episode we have a chat with Mårten Angner who held a presentation about the (lack of) effectiveness of top carousels (or “sliding banners”)

(Listening time 16 minutes)

References:

Other UX Podcast episodes from Conversion Jam 2:

Episode 10: James and Per practice Feng GUI

In Episode 9 of UXPodcast one of the topics we discussed was simulated eye tracking. In this episode, James and Per dedicate the entire show to discussing attention simulation tools. These are tools that use algorithms to analyse your website (or other visual media) to work out which part may attract attention.

After one failed attempted due to us missing that Tel Aviv changed to summer time, we’re were finally joined for this episode over Skype by Rafael Mizrahi, CEO of web based attention and attraction analysis tool Feng GUI.

We look into what the tool is, what it’s now, and importantly, in what situations it would it be useful to use it?

(37 minutes total listening time)

References:

Episode 9: Per and James hack your passw0rd

In this month’s episode of UXPodcast James Royal-Lawson and Per Axbom take four recent finds from their digital travels and discuss them.

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