What is growth marketing? We were curious so we asked Swedish digital marketing expert Sara Öhman to join us and explain what is it and share some of the methods and processes she has in her toolbox.
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Marc Stickdorn, co-author of This Is Service Design and This Is Service Design doing, joins us at From Business To Buttons to talk about how to get service design truly embedded in organisations. Read More
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“Voting in American is hard. There are far more steps than people realise” said Dana Chisnell. We talk to Dana about democracy as a design problem. We look at how the design of civic engagement impacts on both registration and participation and how that impact varies for burdened and privileged voters.
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Episode 190 is a link show. James and Per discuss two articles that have grabbed their attention.
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Jobs to be done is a tool that comes up regularly in UX circles. But exactly what is it? We talk to Tony Ulwick, author of Jobs to be Done: Theory to practice. The framework helps to break down the job that customers want to get done into discrete steps, then help develop ways to make steps easier, faster, or unnecessary and innovate your product. Read More
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We’re joined by Kim Goodwin author of Designing for the digital age and UX executive at both PatientsLikeMe and Cooper. We dive into the merits of journey mapping. What it is and how it can be useful.
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