optimiseordie Archives

#280 Ethical experimentation with Craig Sullivan

January 14, 2022 00:38:53

Mass democratisation and access to AB test tooling has meant that hundreds of millions of experiments have been run on people, via digital products and services. Although we are not running pharmaceutical trials and tests, these experiments still raise numerous ethical issues that are shared with research or experiments in a medical scenarios.

Craig Sullivan joins us to explore the topic. Craig has been experimenting and optimising websites and digital services for decades and has been regular guest on UXPodcast since the start.

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#56 James and Per at Conversion Jam 3

September 20, 2013 1:04:51

This podcast is episode 6 of 6 recorded at Conversion Jam 3

Conversion Jam 3 was held recently here in Stockholm. Conversion Jam is a conference for online marketing/ecommerce managers, optimizers and analysts. About 350 people gathered together to spend a day listening to international speakers and a number of interesting cases. We managed to interview four of the speakers – Craig Sullivan, Ton Wesseling, Brian Massey and Nathalie Nahai.

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Episode 26: James and Per make jam

October 22, 2012 00:08:19

This podcast is episode 1 of 4 recorded at Conversion Jam 2

This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. We share our expectations for the day and have a chat with the first keynote speaker of the day, Craig Sullivan an optimisation rock-star (and DJ). We previously chatted with Craig in Episode 11 of UX Podcast about mobile optmisation.