Susan and Guthrie Weinschenk work together as The Team W. They like to take behavioural economics, neuroscience and behavioural psychology; combine them, and apply them to design. We chatted to them after the Stockholm leg of their “How to get people to take action” workshop tour.
Tag Archives | persuasion
Harry Brignull joins us to talk about “dark patterns”. Harry coined the phrase back in 2010 to describe the design patterns used on websites to deliberately trick us into doing something. We discuss some examples as well as the ethics behind implementing them and ask if “light patterns” exist. We talk about how dark patterns […]
An interview with Josh Clark and Stephen Hay recorded at UXLx 2015. Josh is the man behind Big Medium, formally Globalmoxie, and was the closing keynote speaker at UXLx. Stephen Hay is the author of Responsive Design Workflow, designer, developer and magician. We talked to Josh and Stephen about magic, illusion, deception and persuasion. How […]
Just before they magic themselves off to the airport we sat down with Josh Clark and Stephen Hay. Josh was closing keynote speaker at UXLx 2015 with his talk Magical UX and the Internet of Things. Stephen held a day 1 workshop – Responsive Design Workflow as well as a conference day talk entitled The Art of Deception. […]
We talk to Joe Leech about psychology for designers and bullshit science. We debunk some myths and “rules” that come across as truths. How do you construct an argument with facts rather than fiction? How do we validate our data inputs and build confidence in our designs and decisions? We get into the ethics of both […]
When Bart, James and Per start talking, they just don’t stop. This is an extended and thought-provoking interview with Bart Schutz that we recorded at Conversion Jam 4. We talk about persuasion techniques. What’s going on behind the eyes in our reptile brains? How “touching” websites affects your conscious brain. How and when to reach out to […]
UX Podcast attended one of the biggest conversion optimisation conferences in the world, Conversion Jam 4, organised by Conversionista. We grabbed interviews with 4 of the keynote speakers. There was a definite psychology-theme to our interviews . The brain is a fascinating thing! We talked to copy-optimiser Michael Aargaard, consumer psychology researcher Erik Modig, wheel of […]
On June 13th 2014 the Consumer Rights Directive came into force across Europe. This law has a direct impact on the way we design our websites within Europe and bans the use of certain dark patterns. We talk to Heather Burns, author of The web designer’s guide to the consumer rights directive, to find out more. […]
A sex show. We’re joined by The Web Psychologist Nathalie Nahai to talk dirty. We discuss sex and UX. Is everything connected to sex, even online? We look into our decision making process, the relationship cycle we experience with web sites and services, and even how we can spice them up again when the honeymoon […]
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