Susan and Guthrie Weinschenk work together as The Team W. They like to take behavioural economics, neuroscience and behavioural psychology; combine them, and apply them to design. We chatted to them after the Stockholm leg of their “How to get people to take action” workshop tour.
Tag Archives | psychology
James, Per and Danwei were gathered in Studio Axbom to take questions from you, the listeners, in the 9th UX Podcast Listener phone-in. This is part 2 of the highlights we’ve extracted the 2-hour live session. In part 2 we discuss social media share buttons, designers and data scientists, the impact of delight, the tendency for […]
Our first of two shows featuring interviews from Interact London 2015 has a bit of a brain-related theme to it. We talk to Steve Portigal about mindfulness, self-insight and presence and how these impact on your work as a designer. We talk to Pete Trainor about designing happiness and how to make your hippo happier. Finally we talk to Neurologist […]
Many of us suffer from imposter syndrome. Everyone else is better than me. This was just luck. Good timing. Soon they’re going to find out that I’m faking it. We talk to Lori Cavallucci and Amy Silvers to learn more about what is it and how it effects us. Why does our branch in particular […]
We talk to Joe Leech about psychology for designers and bullshit science. We debunk some myths and “rules” that come across as truths. How do you construct an argument with facts rather than fiction? How do we validate our data inputs and build confidence in our designs and decisions? We get into the ethics of both […]
When Bart, James and Per start talking, they just don’t stop. This is an extended and thought-provoking interview with Bart Schutz that we recorded at Conversion Jam 4. We talk about persuasion techniques. What’s going on behind the eyes in our reptile brains? How “touching” websites affects your conscious brain. How and when to reach out to […]
UX Podcast attended one of the biggest conversion optimisation conferences in the world, Conversion Jam 4, organised by Conversionista. We grabbed interviews with 4 of the keynote speakers. There was a definite psychology-theme to our interviews . The brain is a fascinating thing! We talked to copy-optimiser Michael Aargaard, consumer psychology researcher Erik Modig, wheel of […]
Roger Dooley, Neuromarketer, author of Brainfluence the book and host of the Brainfluence the podcast, was the opening keynote speaker at Conversion Jam 4. We caught up with him later in the day and talk about the persuasion slide, creating a “liking effect” and dealing with the conscious and non-conscious parts of our brains. Photo […]
Bart Schutz was the closing keynote speaker at Conversion Jam 4. He’s the author of Wheel of Persuasion. We have a chat about the wheel and it’s 200 plus persuasion techniques and about how at times you perhaps need to add friction to increase conversion rather than remove it. He's live on stage as we […]
Erik Modig is a researcher at the Stockholm School of Economics and at Stockholm University. His research focuses on advertising and how the consumer psychology of creativity affects advertising effectiveness. Straight after his presentation at Conversion Jam 4 we talked to him about our conscious thinking part of our brain and subconscious “guy feeling” part and […]
A sex show. We’re joined by The Web Psychologist Nathalie Nahai to talk dirty. We discuss sex and UX. Is everything connected to sex, even online? We look into our decision making process, the relationship cycle we experience with web sites and services, and even how we can spice them up again when the honeymoon […]
Hosted by @axbom & @beantin, UX Podcast is for those who are passionate about balancing business, technology and people within the realm of digital media. Moving the conversation beyond the traditional realm of User Experience.