Podcast statistics

As of January 2017, we are not accepting new sponsorship offers for UX Podcast episodes. We enourage listener donations and volunteering to help instead.

UX Podcast has a niche audience, the majority of the listeners are people working within the profession of user experience and interaction design.

The listenership of UX Podcast reaches beyond UX/IxD and also includes developers and people who are working within digital media, such as product owners, web managers and communicators.

Although there has been notable increase in the number of UX related podcasts in recent years, very few have been running since 2011 or earlier. UX Podcast gives a unique opportunity for guests to reach the UX community through audio interviews.

In both Loop11’s 2017 and 2018 UX industry reports which gather data from over 750 UX-ers from across the world, UX Podcast was the 2nd most mentioned information source in the podcast category. UX Podcast regularly features in “Best UX podcast” lists and articles.

2022 Q1 Statistics

Measured using the podcast distribution platform Blubrry, each UX Podcast episode is downloaded roughly 5,000 times in the days immediately after publishing. This rises to around 10,000 during the following three-four months. Even episodes 4-5 months old are downloaded at least 400 times each month and specific episodes from a few years ago can still receive over a hundred downloads per month. Episode 229, with Erika Hall January 2020 still receives daily new listens.

Across all episodes, UX Podcast is downloaded over 30,000 times a month and has been downloaded over 2,200,000 times in total.

In addition to direct download, UX Podcast is also listened to via streaming services such as Spotify, Soundcloud, Stitcher, Google Podcast, and Deezer, adding at least additional 4000 streams per month. UX Podcast has over 20,000 followers on Spotify and over 150,000 streams (since October 2018).

From the Blubrry statistics, 35% of our listeners are based in the US, 8% in the UK, 6% in Sweden, 5% Australia, and 4% each for Germany and Canada. We regularly reach listeners in over 120 different countries and territories, and have reached listeners in over 200 in total since our records began.


As of January 2017, we are not accepting new sponsorship offers for UX Podcast episodes. We do though have occasional collaborations with industry events.


James Royal-Lawson, +46735931654

Per Axbom, +46709132500