Podcast statistics

As of January 2017, we are not accepting new sponsorship offers for UX Podcast episodes. We enourage listener donations and volunteering to help instead.

UX Podcast has a niche audience, the majority of the listeners are people working within the profession of user experience and interaction design.

The listenership of UX Podcast reaches beyond UX/IxD and also includes developers and people who are working within digital media, such as product owners, web managers and communicators.

Although there has been an increase in the number of UX related podcasts in recent years, very few have been running since 2011 or earlier. UX Podcast gives a unique opportunity for guests to reach the UX community through audio interviews.

In both Loop11’s 2017 and 2018 UX industry reports which gather data from over 750 UX-ers from across the world, UX Podcast was the 2nd most mentioned information source in the podcast category.

2020 Q4 Statistics

Measured using the podcast distribution platform Blubrry, each UX Podcast episode is downloaded roughly 5,000 times in the days immediately after publishing. This rises to around 10,000 during the following two-three months. Even episodes 4-5 months old are downloaded at least 400 times each month and specific episodes from a few years ago can still receive over a hundred downloads per month. Episode 195, with Jared Spool October 2018 is one such example.

Across all episodes, UX Podcast is downloaded over 30,000 times a month and has been downloaded over 1,700,000 times in total.

In addition to direct download, UX Podcast is also listened to via streaming services such as Spotify, Soundcloud and Stitcher, adding an additional 4500 streams per month.

From the Blubrry statistics, 35% of our listeners are based in the US, 8% in the UK, 6% in Sweden and Germany, and 4% each for Australia and Canada. We regularly reach listeners in around 120 different countries and have reached listeners in 197 countries and territories since our records began.


As of January 2017, we are not accepting new sponsorship offers for UX Podcast episodes.


James Royal-Lawson, +46735931654

Per Axbom, +46709132500