Designer, web analyst and optimiser. I’ve been experimenting with, creating and managing digital activities since going online as a teenager in 1986 and professionally since the late 90s.

Over 100 consultancy projects spanning small companies to large multi-nationals. Using data to feed the design process makes my eyes light up. My degree is in economics.

My reason for doing what I do
I have an endless curiosity. My work gives me the opportunity to constantly feed that curiosity and never stop learning. I get a huge amount of satisfaction from planting the seeds that eventually grow to allow people to make the progress they were hoping for.

You can find James as @beantin on Twitter.