#FBTB17 interview with @lil_dill

Event clip

This podcast is episode 5 of 5 recorded at From Business To Buttons 2017

Katie Dill from Airbnb joined us at From Business To Buttons. A journey is both offline and online. It all comes together in the user experience – but what happens when you, as a UX designer can’t control it all?

We talk to Katie about the importance of seeing the big picture – your entire organisation needs to care about it. Also how do you arm your partners (your content creators or superfans) so that they are equiped to do a better job, to co-create, together with you.