Katie Dill from Airbnb joined us at From Business To Buttons. A journey is both offline and online. It all comes together in the user experience – but what happens when you, as a UX designer can’t control it all?

We talk to Katie about the importance of seeing the big picture – your entire organisation needs to care about it. Also how do you arm your partners (your content creators or superfans) so that they are equiped to do a better job, to co-create, together with you.

Interview with @lil_dill at #FBTB17 https://t.co/4wa7BWNu5q #ux #uxdesign

— UX Podcast (@uxpodcast) April 27, 2017