Sara Andersson from Search Integration joins James and Per in Episode 24 to discuss search and No Ketchup. We talk to Sara about her long background in search and marketing, her passion for search and the “no ketchup” blog – doing honest work for clients, pulling the lid on sugar coated fluffy offers that deliver nothing, breaking down silos and helping clients learn more about search.

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(Listening time: 33 minutes)

References:

• No Ketchup blog
• Websites reveal your visits to Google (Swedish)
• Echo and amplify your content – The key to integrated search marketing
• SEOMoz – Beginners guide to SEO