episode 2

Episode 2: Offline meets online – The wizzard of us (Part 3 of 3)

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about when offline meets online – stories and examples highlighting how attempts at connecting the two often fail, as well as suggestions as to how to improve your chances of succeeding.

In part three it get’s so hot in the studio James and Per start getting delirious – and talk about “digital dating” (building relationships through marketing) and the mobile device as the hub to marketing, taking offline/online beyond campaigns.

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Episode 2: Offline meets online – How can I help you? (Part 2 of 3)

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about when offline meets online – stories and examples highlighting how attempts at connecting the two often fail, as well as suggestions as to how to improve your chances of succeeding.

In part two the temperature is rising in the studio but Per and James still manage to share some ideas about what companies should be doing – Creating a digital experience that fits into people’s lives as well as adding value. Making sure that the journey from offline to online is easy for the people coming into contact with your campaigns.

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Episode 2: Offline meets online – Love me, like me, install me (Part 1 of 3)

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about when offline meets online – stories and examples highlighting how attempts at connecting the two often fail as well as suggestions as to how to improve your chances of succeeding.

In part one James and Per talk you through a number of recent campaigns where the offline element fails in its attempt to get you online.

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