This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about when offline meets online – stories and examples highlighting how attempts at connecting the two often fail as well as suggestions as to how to improve your chances of succeeding.
In part one, “Love me, like me, install me” James and Per talk you through a number of recent campaigns where the offline element fails in its attempt to get you online.
In part two, “How can I help you?”, the temperature is rising in the studio but Per and James still manage to share some ideas about what companies should be doing – Creating a digital experience that fits into people’s lives as well as adding value. Making sure that the journey from offline to online is easy for the people coming into contact with your campaigns.
In part three, “The wizard of us”, it gets so hot in the studio James and Per start getting delirious – and talk about “digital dating” (building relationships through marketing) and the mobile device as the hub to marketing, taking offline/online beyond campaigns.
(Listening time: 28 minutes)