Episode 2: Offline meets online – Love me, like me, install me (Part 1 of 3)

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about when offline meets online – stories and examples highlighting how attempts at connecting the two often fail as well as suggestions as to how to improve your chances of succeeding.

In part one James and Per talk you through a number of recent campaigns where the offline element fails in its attempt to get you online.

(Listening time:  9 minutes)

Part 1 references:

Facebook page marketing: How not to do it

QR codes: how not to use them in your campaign

Tesco QR Code Subway Store

Facebook for the YES-men


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