As the covid pandemic struck and upended her art school project, Nathalie Nahai showed tremendous foresight when reflecting on the societal upheaval and its implications for sustainable business practice. In her newly released book, Business Unusual, she collects and elucidates important wisdom about how to ready your work for the unavoidable changes in consumer values, priorities and expectations.
IA, IxD, SEO – all of these and more come under the canopy of UX. “I don’t think any of us can truly call ourselves UX designers, although that’s a very convenient title” said Eric Reiss towards the beginning of our conversation. The environment we work in and the way in which we communicate what we do creates a constant struggle. We need to survive being UX-ers. Read More