search

Episode 24: James and Per with no added ketchup

Sara Andersson from Search Integration joins James and Per in Episode 24 to discuss search and No Ketchup. We talk to Sara about her long background in search and marketing, her passion for search and the “no ketchup” blog – doing honest work for clients, pulling the lid on sugar coated fluffy offers that deliver nothing, breaking down silos and helping clients learn more about search.

(Listening time: 33 minutes)

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Episode 1: Search

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about Search – its complexity and shortcomings, its evolution, and how we can deal with that evolution.

In part one – Does search work? With the introduction of social and blended search, It’s become more complex than ever to comprehend. We take a dive into that complexity, as well as it’s problems and limitations.

In part two – The evolution of searching. With social search, humans are back in the centre of search once again. We look at “T-shaped” people (with broad knowledge and a deep speciality), specialised search, and sharing relevant content on the crest of the wave.

In part three – the good will prevail. We talk about the importance of gardeners, curators, sneezers – “T-shaped people”, microformats, and give some practical tips for understanding search and how you no longer “get away with being shit”.

(Listening time, 28 minutes)

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