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Episode 2: Offline meets online – The wizzard of us (Part 3 of 3)

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about when offline meets online – stories and examples highlighting how attempts at connecting the two often fail, as well as suggestions as to how to improve your chances of succeeding.

In part three it get’s so hot in the studio James and Per start getting delirious – and talk about “digital dating” (building relationships through marketing) and the mobile device as the hub to marketing, taking offline/online beyond campaigns.

(Listening time: 9 minutes)

Episode 2: Offline meets online – How can I help you? (Part 2 of 3)

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about when offline meets online – stories and examples highlighting how attempts at connecting the two often fail, as well as suggestions as to how to improve your chances of succeeding.

In part two the temperature is rising in the studio but Per and James still manage to share some ideas about what companies should be doing – Creating a digital experience that fits into people’s lives as well as adding value. Making sure that the journey from offline to online is easy for the people coming into contact with your campaigns.

(Listening time: 9 minutes)

References:

Mix Megapol on Facebook

Guerrilla testing from UXLx Portugal

BBC 6 Music on Facebook

 

Episode 2: Offline meets online – Love me, like me, install me (Part 1 of 3)

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about when offline meets online – stories and examples highlighting how attempts at connecting the two often fail as well as suggestions as to how to improve your chances of succeeding.

In part one James and Per talk you through a number of recent campaigns where the offline element fails in its attempt to get you online.

(Listening time:  9 minutes)

Part 1 references:

Facebook page marketing: How not to do it

QR codes: how not to use them in your campaign

Tesco QR Code Subway Store

Facebook for the YES-men

 

Episode 1: Search – Don’t be evil (Part 3 of 3)

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about Search – its complexity and shortcomings, its evolution, and how we can deal with that evolution.

In part three – the good will prevail. We talk about the importance of gardeners, curators, sneezers – “T-shaped people”, microformats, and give some practical tips for understanding search and how you no longer “get away with being shit”.

References:

T-shaped people can be more than one person

Structured data and microformats, schema.org

Mycroft project, adding search providers to your browser.

Getting “pure” search results

 

Episode 1: Search – The Darwinism of searching (Part 2 of 3)

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about Search – its complexity and shortcomings, its evolution, and how we can deal with that evolution.

In part two – The evolution of searching. With social search, humans are back in the centre of search once again. We look at “T-shaped” people (with broad knowledge and a deep speciality), specialised search, and sharing relevant content on the crest of the wave.

Stupid bloody system

The multiplier effect – How to build a collaboration platform

Dunbar’s number

Episode 1: Search – Does it work? (Part 1 of 3)

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about Search – its complexity and shortcomings, its evolution, and how we can deal with that evolution.

In part one – Does search work? With the introduction of social and blended search, It’s become more complex than ever to comprehend. We take a dive into that complexity, as well as it’s problems and limitations.

References:

Eli Pariser: Beware online “filter bubbles”

Our Current Thinking on Search

Traditional search is failing

UXLx 2011 – So what now? (Part 3 of 3)

This podcast is episode 3 of 3 recorded at UXLx 2011

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about User Experience Lisbon 2011. Which was a UX conference held in Portugal between the 10th and the 13th May 2011.

In part three – Now we’re all back home again, heads spinning with all the conversations, wonderful people that we’ve met, ideas that we’re formed. James and Per talk about how they are going to incorporate their experiences from UXLx 2011 into their work.

UXLx 2011 – What was missing? (Part 2 of 3)

This podcast is episode 2 of 3 recorded at UXLx 2011

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about User Experience Lisbon 2011. Which was a UX conference held in Portugal between the 10th and the 13th May 2011.

In part two – What was missing? No conference can cover everything, but never the less James and Per talk about the silent topics that were missing from both on-stage and off-stage conversations.

UXLx 2011 – The week after the week before (Part 1 of 3)

This podcast is episode 1 of 3 recorded at UXLx 2011

This the first ever episode of UXPodcast with James Royal-Lawson and Per Axbom talk about User Experience Lisbon 2011. Which was a UX conference held in Portugal between the 10th and the 13th May 2011.

In part one – The week after the week before. How was the event? What was good? What was bad? Per and James talk about the highs and lows.

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