digital agency

#109 UX Strategy with Simon Norris

Simon Norris, CEO of Nomensa joins us to chat about UX strategy. We look back over how digital has matured during the last 15 years and how the world today is so utterly different to how we thought it would be back then.

Simon differentiates between micro and macro UX and explains how UX by its nature is strategic but that doesn’t make us all strategists.

Is UX strategy a transitional concept? Should UX-ers code? Can incumbent organisation make the transition to digital thinking? Can UX strategy help organisations think more collectively about business customers and technology?

(Listening time: 35 minutes)

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This episode is sponsored by Interact London 2015. Inspiring UX thinkers.

References:

Episode 20: Per and James get beeped

A linkshow – In episode 20 of UXPodcast James Royal-Lawson and Per Axbom discuss three recent articles that they’ve found during their digital travels, discuss them and swear a little. This episode’s topics are…

  • Social media marketing – Barclay’s Facebook Debacle
  • The agency model – It’s f*cked
  • Visual marketing – adding images to your content

(Listening time 28 minutes)

References:

Episode 4: Stop producing crap!

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom discusses the quality of websites and digital activities –
Why do so many end up being below par?
Why do some end up being great?
What can we do raise the quality of the web stuff we make and run?

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