#84 James & Per at Conversion Jam 4

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This podcast is episode 5 of 5 recorded at Conversion Jam 4

  UX Podcast attended one of the biggest conversion optimisation conferences in the world, Conversion Jam 4, organised by Conversionista. We grabbed interviews with 4 of the keynote speakers. There was a definite psychology-theme to our interviews . The brain is a fascinating thing! We talked to copy-optimiser Michael Aargaard, consumer psychology researcher Erik Modig, wheel of […]

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#CJAM4 interview with @rogerdooley

This podcast is episode 4 of 5 recorded at Conversion Jam 4

Roger Dooley, Neuromarketer, author of Brainfluence the book and host of the Brainfluence the podcast, was the opening keynote speaker at Conversion Jam 4. We caught up with him later in the day and talk about the persuasion slide, creating a “liking effect” and dealing with the conscious and non-conscious parts of our brains. Photo […]

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#CJAM4 interview with @BartS

This podcast is episode 3 of 5 recorded at Conversion Jam 4

Bart Schutz was the closing keynote speaker at Conversion Jam 4. He’s the author of Wheel of Persuasion. We have a chat about the wheel and it’s 200 plus persuasion techniques and about how at times you perhaps need to add friction to increase conversion rather than remove it. He's live on stage as we […]

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#CJAM4 interview with @erik_modig

This podcast is episode 2 of 5 recorded at Conversion Jam 4

Erik Modig is a researcher at the Stockholm School of Economics and at Stockholm University. His research focuses on advertising and how the consumer psychology of creativity affects advertising effectiveness. Straight after his presentation at Conversion Jam we talked to him about our conscious thinking part of our brain and subconscious “guy feeling” part and how […]

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#CJAM4 Interview with @ContentVerve

This podcast is episode 1 of 5 recorded at Conversion Jam 4

Michael Aagaard, optimizer of websites and the decision-making processes and the man behind Content Verve. Named the “Conversion Jesus” by John Ekman from Conversionista. We grabbed Michael directly after his high-octane presentation at Conversion Jam 4 and talked about the need to stop guessing and start hypothesizing. Do your research! Photo credit: Magnus Nystedt, Care of Haus […]

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#83 James & Per & Skip pay by mobile

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Hot on the heels of the launch of the iPhone 6 with it’s NFC chip and Apple Pay, we talk to Skip Allum, the author of Designing Mobile Payment Experiences. We learn about the different types of solutions, talk about barriers to use, what hasn’t worked, what could work and ponder the future of paying with our phones. […]

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#82 James & Per & Heather give consumers rights

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On June 13th 2014 the Consumer Rights Directive came into force across Europe. This law has a direct impact on the way we design our websites within Europe and bans the use of certain dark patterns. We talk to Heather Burns, author of The web designer’s guide to the consumer rights directive, to find out more. […]

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#81 James & Per at Hybridconf 2014

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This podcast is episode 5 of 5 recorded at Hybridconf 2014

Touring UX, design and dev conference Hybridconf landed in Stockholm this year. We were there for both days to listen, learn and most importantly to interview some of the speakers. We managed to chat to four of this year’s speakers. Dan Rubin opened day 1 with his silo-busting talk “We don’t talk anymore”. Natasha Irizarry […]

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#hybridconf 2014 interview with @shanselman

This podcast is episode 4 of 5 recorded at Hybridconf 2014

Scott Hanselman dished out some serious “edutainment” (as he called it) in his presentation. He educated us about javascript at the same time as keeping us laughing and entertained. We grabbed him for a chat. Photo credit: Hans Verschooten

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#hybridconf 2014 interview with @imcatnoone

This podcast is episode 3 of 5 recorded at Hybridconf 2014

Cat Noone presented “My Grandmother’s books are neatly stored in an app” (which interestingly didn’t really mention her Grandma!). We chatted to her straight after her presentation. Photo credit: Hans Verschooten

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