#91 James & Per & Aimee get automated

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Automated marketing. The marketeer’s dream. What is it, and how does this impact UX? Aimee Ravacon from Specopssoft shares her experiences after successfully implementing marketing automation into her organisations’ digital marketing. (Listening time: 41 minutes) Episode #91: James & Per & Aimee get automated http://t.co/KHJvFTmf0Y #ux #marketingautomation #digitalmarketing — UX Podcast (@uxpodcast) January 23, 2015 References Specopsoft […]

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#90 James & Per are not robots

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Episode 80 is a link show. James and Per discuss three articles they’ve stumbled upon whilst roaming the internet. First – Under-resourced and isolate: who would be a digital marketing manager? It’s complex and get more complex by the day. Second – The Seven Most Important UI and UX ideas of 2014. A retrospective look back […]

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#89 James & Per want a car not a skateboard

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How do you build a minimum viable product? Inspired by a Twitter conversation, we talk to Russ Unger, Stephen Anderson and Jeff Gothelf about what MVP is, what it isn’t. Does it cause more confusion than add value? What are we trying to learn and validate? We get some hangups off our chests, and discuss […]

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#88 James & Per & Jared leave sheep alone

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We’re joined by usability grandmaster Jared Spool. Inspired by a tweet we asked Jared to join us to dive a little deeper. We had a fun filled chat with some enlightening conversations around UX strategy and tactics, does it even exist? The need for user research and judging when you’ve done enough. If your new UX Strategy […]

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#87 James & Per & You

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In the style of a radio phone-in, James and Per open up the communication channels and talk to you the listener. Our guests in our second listener phone-in show ended up being Wedge Black, Tim Wright, Heather Burns and James Mole McConnell. Is UX research under-appreciated in intranet design? What is Europe playing at with their […]

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#86 James & Per & Chris redesign Star Wars

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UX Podcast was lucky enough to take part in the first ever Redesigning Star Wars workshop run by Chris Noessel. Chris is the co-author of Make It So, the main guy behind scifiinterfaces.com and design fellow at Cooper. We dive into the format and the concept of the workshop – what can you learn from […]

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#85 James & Per & Bart spin the wheel of persuasion

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When Bart, James and Per start talking, they just don’t stop. This is an extended and thought-provoking interview with Bart Schutz that we recorded at Conversion Jam 4. We talk about persuasion techniques. What’s going on behind the eyes in our reptile brains? How “touching” websites affects your conscious brain. How and when to reach out to […]

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#84 James & Per at Conversion Jam 4

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This podcast is episode 5 of 5 recorded at Conversion Jam 4

  UX Podcast attended one of the biggest conversion optimisation conferences in the world, Conversion Jam 4, organised by Conversionista. We grabbed interviews with 4 of the keynote speakers. There was a definite psychology-theme to our interviews . The brain is a fascinating thing! We talked to copy-optimiser Michael Aargaard, consumer psychology researcher Erik Modig, wheel of […]

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#CJAM4 interview with @rogerdooley

This podcast is episode 4 of 5 recorded at Conversion Jam 4

Roger Dooley, Neuromarketer, author of Brainfluence the book and host of the Brainfluence the podcast, was the opening keynote speaker at Conversion Jam 4. We caught up with him later in the day and talk about the persuasion slide, creating a “liking effect” and dealing with the conscious and non-conscious parts of our brains. Photo […]

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#CJAM4 interview with @BartS

This podcast is episode 3 of 5 recorded at Conversion Jam 4

Bart Schutz was the closing keynote speaker at Conversion Jam 4. He’s the author of Wheel of Persuasion. We have a chat about the wheel and it’s 200 plus persuasion techniques and about how at times you perhaps need to add friction to increase conversion rather than remove it. He's live on stage as we […]

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