#93 James & Per & Kim plan their journey

Play

We’re joined by Kim Goodwin author of Designing for the digital age and UX executive at both PatientsLikeMe and Cooper. We dive into the merits of journey mapping. What it is and how it can be useful. We also chat about UX principles, adoption and leadership. How to evolve processes into principles, getting UX adopted in your organisation, and […]

Read full story

#92 James & Per & Lisa manage chaos

Play

Lisa Welchman, from Active Standards, joins us to talk about digital governance. How to manage the chaos and put a digital governance framework in place. What is digital governance? How can you go about putting governance in place in your organisation? Learn how horizontal collaboration can help further UX and the power of digital in your […]

Read full story

#91 James & Per & Aimee get automated

Play

Automated marketing. The marketeer’s dream. What is it, and how does this impact UX? Aimee Ravacon from Specopssoft shares her experiences after successfully implementing marketing automation into her organisations’ digital marketing. (Listening time: 41 minutes) Episode #91: James & Per & Aimee get automated http://t.co/KHJvFTmf0Y #ux #marketingautomation #digitalmarketing — UX Podcast (@uxpodcast) January 23, 2015 References Specopsoft […]

Read full story

#90 James & Per are not robots

Play

Episode 80 is a link show. James and Per discuss three articles they’ve stumbled upon whilst roaming the internet. First – Under-resourced and isolate: who would be a digital marketing manager? It’s complex and get more complex by the day. Second – The Seven Most Important UI and UX ideas of 2014. A retrospective look back […]

Read full story

#89 James & Per want a car not a skateboard

Play

How do you build a minimum viable product? Inspired by a Twitter conversation, we talk to Russ Unger, Stephen Anderson and Jeff Gothelf about what MVP is, what it isn’t. Does it cause more confusion than add value? What are we trying to learn and validate? We get some hangups off our chests, and discuss […]

Read full story

#88 James & Per & Jared leave sheep alone

Play

We’re joined by usability grandmaster Jared Spool. Inspired by a tweet we asked Jared to join us to dive a little deeper. We had a fun filled chat with some enlightening conversations around UX strategy and tactics, does it even exist? The need for user research and judging when you’ve done enough. If your new UX Strategy […]

Read full story

#87 James & Per & You

Play

In the style of a radio phone-in, James and Per open up the communication channels and talk to you the listener. Our guests in our second listener phone-in show ended up being Wedge Black, Tim Wright, Heather Burns and James Mole McConnell. Is UX research under-appreciated in intranet design? What is Europe playing at with their […]

Read full story

#86 James & Per & Chris redesign Star Wars

Play

UX Podcast was lucky enough to take part in the first ever Redesigning Star Wars workshop run by Chris Noessel. Chris is the co-author of Make It So, the main guy behind scifiinterfaces.com and design fellow at Cooper. We dive into the format and the concept of the workshop – what can you learn from […]

Read full story

#85 James & Per & Bart spin the wheel of persuasion

Play

When Bart, James and Per start talking, they just don’t stop. This is an extended and thought-provoking interview with Bart Schutz that we recorded at Conversion Jam 4. We talk about persuasion techniques. What’s going on behind the eyes in our reptile brains? How “touching” websites affects your conscious brain. How and when to reach out to […]

Read full story

#84 James & Per at Conversion Jam 4

Play
This podcast is episode 5 of 5 recorded at Conversion Jam 4

  UX Podcast attended one of the biggest conversion optimisation conferences in the world, Conversion Jam 4, organised by Conversionista. We grabbed interviews with 4 of the keynote speakers. There was a definite psychology-theme to our interviews . The brain is a fascinating thing! We talked to copy-optimiser Michael Aargaard, consumer psychology researcher Erik Modig, wheel of […]

Read full story