Donna Lichaw is the author of The User’s Journey. In the book Donna explains the idea of storymapping. How, when, and why to use narrative structure in your design work. During our chat we learn more about narrative structure, storymapping, “origin stories” and how brand stories and storymapping are connected.
(Listening time: 36 minutes)
— UX Podcast (@uxpodcast) September 30, 2016