Tag Archives | narrative

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#165 Enterprise stories with Donna Lichaw

Donna Lichaw returns to UX Podcast for another chat, this time we focus on how stories could be used when working with Enterprise UX. Donna is the author of The User’s Journey. In the book Donna explains the idea of storymapping. How, when, and why to use narrative structure in your design work. (more…)

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#140 Storymapping with Donna Lichaw

Donna Lichaw is the author of The User’s Journey. In the book Donna explains the idea of storymapping. How, when, and why to use narrative structure in your design work. During our chat we learn more about narrative structure, storymapping, “origin stories” and how brand stories and storymapping are connected. (Listening time: 36 minutes) Episode 140: Storymapping […]

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