Tag Archives | behavioural economics


#161 Get people to Take action with Susan & Guthrie Weinschenk

Susan and Guthrie Weinschenk work together as The Team W. They like to take behavioural economics, neuroscience and behavioural psychology; combine them, and apply them to design. We chatted to them after the Stockholm leg of their “How to get people to take action” workshop tour. (more…)

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#115 The utility of UX

A linkshow. James and Per discuss three articles that have grabbed their attention. The first article is The Business of User Experience by Jonathan Beckman, founder of Apptourage. Jonathan explains why UX is good business. James goes off into economic theory. The second featured article is Design Thinking comes of age by Jon Kolko, founder of […]

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