UX Podcast attended the biggest UX conference in Sweden to date with over 850 attendees. “From Business To Buttons” was held on 21 April 2015. We managed to talk to three of the speakers on the day: Pamela Pavliscak, Cindy Alvarez and Mike Monteiro. To round up the day we were joined by Ben Sauer, UX Designer at Clearleft.
Cindy Alvarez, head of UX at Yammer, joined us for chat. During the morning session she presented Embracing hypothesis driven-design. Yammer has great data sources and Cindy has overseen their adoption of hypothesis driven-design work. How does that work and what do they gain from it?
— UX Podcast (@uxpodcast) April 21, 2015