After over 6 years, UX Podcast is re-branding. Updating or changing your brand doesn’t happen in a vacuum, it impacts everything, including the user experience – but that impact is, in our experience, often overlooked or underplayed. We talk to Jon Bergsman, founder of WDW Creative who have been working with us and our new brand, about the branding process and it’s similarity to the UX design process.
We talk Closure experiences with Joe Macleod. The lack of endings was something that Joe kept noticing again and again. There are so many examples in the digital space where there wasn’t an end, or there was an expectation of controlled or ability to end – but the possibility of closure just doesn’t exist. The fabric of the internet is build to enable it to survive; to be eternal, yet endings – and death – are natural.
We look at death, loss aversion, off-boarding, customer acquisition. Can we improve the experience for customers and even profitability by designing better leaving experiences?
— UX Podcast (@uxpodcast) March 31, 2017
(Listening time: 45 minutes)
- Closure experiences website
- Buy Joe’s closure experiences book, Ends, from CreateSpace (use 49XWUL7D for 50% off) or Amazon.
- Tools and examples
- Are no-contract gyms the future of fitness?
- Kia’s 7-year warranty success
- 2017 Listener survey