experience design

#172 Re-branding with Jon Bergsman

After over 6 years, UX Podcast is re-branding. Updating or changing your brand doesn’t happen in a vacuum, it impacts everything, including the user experience – but that impact is, in our experience, often overlooked or underplayed. We talk to Jon Bergsman, founder of WDW Creative who have been working with us and our new brand, about the branding process and it’s similarity to the UX design process.

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#91 James & Per & Aimee get automated

Automated marketing. The marketeer’s dream. What is it, and how does this impact UX? Aimee Ravacon from Specopssoft shares her experiences after successfully implementing marketing automation into her organisations’ digital marketing.

(Listening time: 41 minutes)

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