Why do we produce so much content, and so many websites and apps, that people don’t want or need? We take a look at the problem of bloat that so many information rich (non-transactional) sites have. How did our sites end up this fat and irrelevant?
This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. In this episode we have a chat with Brian Clifton, author of Avanced Web Metrics one of the presenters this morning with a talked called “What the hell should we use all this web data for?”