As the covid pandemic struck and upended her art school project, Nathalie Nahai showed tremendous foresight when reflecting on the societal upheaval and its implications for sustainable business practice. In her newly released book, Business Unusual, she collects and elucidates important wisdom about how to ready your work for the unavoidable changes in consumer values, priorities and expectations.
Conversion Jam 3 was held recently here in Stockholm. Conversion Jam is a conference for online marketing/ecommerce managers, optimizers and analysts. About 350 people gathered together to spend a day listening to international speakers and a number of interesting cases. We managed to interview four of the speakers – Craig Sullivan, Ton Wesseling, Brian Massey and Nathalie Nahai.
We chatted to Nathalie about “culturability” and having a cultural understanding when working with international websites.
— UX Podcast (@uxpodcast) September 10, 2013