Everything is a story. Every product experience is a story. Anna Dahlström, author of Storytelling in design joins us to talk about how we can manage, choreograph and narrate that story.
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Donna Lichaw is the author of The User’s Journey. In the book Donna explains the idea of storymapping. How, when, and why to use narrative structure in your design work. During our chat we learn more about narrative structure, storymapping, “origin stories” and how brand stories and storymapping are connected.
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