tactics

#109 UX Strategy with Simon Norris

Simon Norris, CEO of Nomensa joins us to chat about UX strategy. We look back over how digital has matured during the last 15 years and how the world today is so utterly different to how we thought it would be back then.

Simon differentiates between micro and macro UX and explains how UX by its nature is strategic but that doesn’t make us all strategists.

Is UX strategy a transitional concept? Should UX-ers code? Can incumbent organisation make the transition to digital thinking? Can UX strategy help organisations think more collectively about business customers and technology?

(Listening time: 35 minutes)

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This episode is sponsored by Interact London 2015. Inspiring UX thinkers.

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#88 James & Per & Jared leave sheep alone

We’re joined by usability grandmaster Jared Spool. Inspired by a tweet we asked Jared to join us to dive a little deeper. We had a fun filled chat with some enlightening conversations around UX strategy and tactics, does it even exist? The need for user research and judging when you’ve done enough.

We realised that we all become Don Norman in the end. And seriously, none of us touched the sheep.

(Listening time 61 minutes, transcript reading time 37 minutes)

This episode is sponsored by Peek by UserTesting. Peek is the easiest way to see and hear videos of real people using your site or app. Visit usertesting.com/UXpodcast for a free Peek usability test, and find out how you can give your users an experience they’ll love.

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#39 James & Per and the 1%

Jesper Åström joined us in Episode 39 for a chat at Clarion Sign Hotel in Stockholm. Jesper is is currently writing a series of 100 guest blog posts in 100 days. A crazy challenge. One of the posts so far was about “workers, commentators and spectators” where Jesper outlined the 1-9-90 method and gave some examples. We discuss the method aswell as the use of data and “dark patterns”  in increasing engagement and acheiving results. Plus a bit about Jesper’s background during 15 years in the business.

(Listening time:  38 minutes)

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