tactics

#109 UX Strategy with Simon Norris

Simon Norris, CEO of Nomensa joins us to chat about UX strategy. We look back over how digital has matured during the last 15 years and how the world today is so utterly different to how we thought it would be back then.

Simon differentiates between micro and macro UX and explains how UX by its nature is strategic but that doesn’t make us all strategists.

Is UX strategy a transitional concept? Should UX-ers code? Can incumbent organisation make the transition to digital thinking? Can UX strategy help organisations think more collectively about business customers and technology?

(Listening time: 35 minutes)

interact-london-2015-500px

This episode is sponsored by Interact London 2015. Inspiring UX thinkers.

References:

#39 James & Per and the 1%

Jesper Åström joined us in Episode 39 for a chat at Clarion Sign Hotel in Stockholm. Jesper is is currently writing a series of 100 guest blog posts in 100 days. A crazy challenge. One of the posts so far was about “workers, commentators and spectators” where Jesper outlined the 1-9-90 method and gave some examples. We discuss the method aswell as the use of data and “dark patterns”  in increasing engagement and acheiving results. Plus a bit about Jesper’s background during 15 years in the business.

(Listening time:  38 minutes)

References: