Bart Schutz was the closing keynote speaker at Conversion Jam 4. He’s the author of Wheel of Persuasion. We have a chat about the wheel and it’s 200 plus persuasion techniques and about how at times you perhaps need to add friction to increase conversion rather than remove it.
He's live on stage as we tweet, but we've already chatted to him! – @BartS interviewed at #cjam4 http://t.co/e6L0aiHM62 #cro #persuasion
— UX Podcast (@uxpodcast) October 16, 2014