We all have cognitive biases, flaws in our reasoning and judgement due to our personal beliefs and hidden pattens that we’ve subconsciously adopted over time. David Dylan Thomas joins us to discuss cognitive bias and how we can design for it and work with it.
Many of us suffer from imposter syndrome. Everyone else is better than me. This was just luck. Good timing. Soon they’re going to find out that I’m faking it.
We talk to Lori Cavallucci and Amy Silvers to learn more about what is it and how it effects us. Why does our branch in particular seem to suffer from it? What can we do to deal with it and can it be a good thing in any way?
Roger Dooley, Neuromarketer, author of Brainfluence the book and host of the Brainfluence the podcast, was the opening keynote speaker at Conversion Jam 4. We caught up with him later in the day and talk about the persuasion slide, creating a “liking effect” and dealing with the conscious and non-conscious parts of our brains.