psychology

#161 Get people to Take action with Susan & Guthrie Weinschenk

Susan and Guthrie Weinschenk work together as The Team W. They like to take behavioural economics, neuroscience and behavioural psychology; combine them, and apply them to design. We chatted to them after the Stockholm leg of their “How to get people to take action” workshop tour.

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#157 Listener phone-in (part 2)

James, Per and Danwei were gathered in Studio Axbom to take questions from you, the listeners, in the 9th UX Podcast Listener phone-in.  This is part 2 of the highlights we’ve extracted the 2-hour live session.

In part 2 we discuss social media share buttons, designers and data scientists, the impact of delight, the tendency for us to throw behavioural psychology grenades at users and see what sticks, normalising defects – have we coached people into accepting a level of defects for web products we wouldn’t normally accept?

Our guest in part 2 was Craig Sullivan.

Part 1 of highlights are available here.

(Listening time: 30 minutes, transcript)

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#115 The utility of UX

A linkshow. James and Per discuss three articles that have grabbed their attention.

The first article is The Business of User Experience by Jonathan Beckman, founder of Apptourage. Jonathan explains why UX is good business. James goes off into economic theory.

The second featured article is Design Thinking comes of age by Jon Kolko, founder of the Austin Center for Design. Jon describes how the principles of design are becoming more integrated into the enterprise.

Our third article is Why Behavioral Economics is Cool, and I’m Not by Adam Grant, professor at the Wharton School of Business. Jon looks at why behavioral economics appears to be more cool than psychology.

(Listening time 38 minutes)

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#112 Brain food with Steve Portigal, Pete Trainor & Anjan Chatterjee

This podcast is episode 8 of 9 recorded at Interact London 2015

Our first of two shows featuring interviews from Interact London 2015 has a bit of a brain-related theme to it. We talk to Steve Portigal about mindfulness, self-insight and presence and how these impact on your work as a designer. We talk to Pete Trainor about designing happiness and how to make your hippo happier. Finally we talk to Neurologist and cognitive neuroscientist Anjan Chatterjee about the neuroscience of aesthetics.

(Listening time: 53 minutes)

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#106 Imposter syndrome with Amy Silvers & Lori Cavallucci

Many of us suffer from imposter syndrome. Everyone else is better than me. This was just luck. Good timing. Soon they’re going to find out that I’m faking it.

We talk to Lori Cavallucci and Amy Silvers to learn more about what is it and how it effects us. Why does our branch in particular seem to suffer from it? What can we do to deal with it and can it be a good thing in any way?

Amy is an information architect and UX designer in the NYC. Lori is a user experience designer with a background in psychology working in Philadelphia.

(Listening time: 39 minutes)

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#97 James & Per & Joe peel onions

We talk to Joe Leech about psychology for designers and bullshit science. We debunk some myths and “rules” that come across as truths.

How do you construct an argument with facts rather than fiction? How do we validate our data inputs and build confidence in our designs and decisions?

We get into the ethics of both research and design patterns as well as testing hypothesis and “the scientific method”. Are you going to freak your organisation out? We’re always looking for a quick fix, but it really isn’t that easy.

(Listening time: 41 minutes)

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#85 James & Per & Bart spin the wheel of persuasion

When Bart, James and Per start talking, they just don’t stop. This is an extended and thought-provoking interview with Bart Schutz that we recorded at Conversion Jam 4.

We talk about persuasion techniques. What’s going on behind the eyes in our reptile brains? How “touching” websites affects your conscious brain. How and when to reach out to the conscious and subconscious parts of the brain. How making something more difficult can increase conversion.

(Listening time 31 minutes)

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#84 James & Per at Conversion Jam 4

This podcast is episode 5 of 5 recorded at Conversion Jam 4

 

UX Podcast attended one of the biggest conversion optimisation conferences in the world, Conversion Jam 4, organised by Conversionista. We grabbed interviews with 4 of the keynote speakers. There was a definite psychology-theme to our interviews . The brain is a fascinating thing! We talked to copy-optimiser Michael Aargaard, consumer psychology researcher Erik Modig, wheel of persuasion creator Bart Schutz and Roger Dooley of Brainfluence fame.

(Listening time: 54 fantastic minutes)

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#CJAM4 interview with @rogerdooley

This podcast is episode 4 of 5 recorded at Conversion Jam 4

Roger Dooley, Neuromarketer, author of Brainfluence the book and host of the Brainfluence the podcast, was the opening keynote speaker at Conversion Jam 4. We caught up with him later in the day and talk about the persuasion slide, creating a “liking effect” and dealing with the conscious and non-conscious parts of our brains.

Photo credit: Magnus Nystedt, Care of Haus

#CJAM4 interview with @BartS

This podcast is episode 3 of 5 recorded at Conversion Jam 4

Bart Schutz was the closing keynote speaker at Conversion Jam 4. He’s the author of Wheel of Persuasion. We have a chat about the wheel and it’s 200 plus persuasion techniques and about how at times you perhaps need to add friction to increase conversion rather than remove it.

#CJAM4 interview with @erik_modig

This podcast is episode 2 of 5 recorded at Conversion Jam 4

Erik Modig is a researcher at the Stockholm School of Economics and at Stockholm University. His research focuses on advertising and how the consumer psychology of creativity affects advertising effectiveness. Straight after his presentation at Conversion Jam 4 we talked to him about our conscious thinking part of our brain and subconscious “guy feeling” part and how this affects our work with digital media.

Photo credit: Magnus Nystedt, Care of Haus

#65 James & Per & Nathalie talk dirty

We’re joined by The Web Psychologist Nathalie Nahai to talk dirty. We discuss sex and UX. Is everything connected to sex, even online? We look into our decision making process, the relationship cycle we experience with web sites and services, and even how we can spice them up again when the honeymoon period comes to an end.

(Listening time: 50 minutes, transcript)

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