conversion jam

#84 James & Per at Conversion Jam 4

This podcast is episode 5 of 5 recorded at Conversion Jam 4

UX Podcast attended one of the biggest conversion optimisation conferences in the world, Conversion Jam 4, organised by Conversionista. We grabbed interviews with 4 of the keynote speakers. There was a definite psychology-theme to our interviews .

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#CJAM4 interview with @rogerdooley

This podcast is episode 4 of 5 recorded at Conversion Jam 4

Roger Dooley, Neuromarketer, author of Brainfluence the book and host of the Brainfluence the podcast, was the opening keynote speaker at Conversion Jam 4. We caught up with him later in the day and talk about the persuasion slide, creating a “liking effect” and dealing with the conscious and non-conscious parts of our brains.

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#CJAM4 interview with @BartS

This podcast is episode 3 of 5 recorded at Conversion Jam 4

Bart Schutz was the closing keynote speaker at Conversion Jam 4. He’s the author of Wheel of Persuasion. We have a chat about the wheel and it’s 200 plus persuasion techniques and about how at times you perhaps need to add friction to increase conversion rather than remove it.

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#CJAM4 interview with @erik_modig

This podcast is episode 2 of 5 recorded at Conversion Jam 4

Erik Modig is a researcher at the Stockholm School of Economics and at Stockholm University. His research focuses on advertising and how the consumer psychology of creativity affects advertising effectiveness.
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#CJAM4 Interview with @ContentVerve

This podcast is episode 1 of 5 recorded at Conversion Jam 4

Michael Aagaard, optimizer of websites and the decision-making processes and the man behind Content Verve. Named the “Conversion Jesus” by John Ekman from Conversionista. We grabbed Michael directly after his high-octane presentation at Conversion Jam 4 and talked about the need to stop guessing and start hypothesizing. Do your research!

Photo credit: Magnus Nystedt, Care of Haus

#56 James and Per at Conversion Jam 3

This podcast is episode 6 of 6 recorded at Conversion Jam 3

Conversion Jam 3 was held recently here in Stockholm. Conversion Jam is a conference for online marketing/ecommerce managers, optimizers and analysts. About 350 people gathered together to spend a day listening to international speakers and a number of interesting cases. We managed to interview four of the speakers – Craig Sullivan, Ton Wesseling, Brian Massey and Nathalie Nahai.

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Episode 29: James and Per ride the jam carousel

This podcast is episode 4 of 4 recorded at Conversion Jam 2

This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. In this episode we have a chat with Mårten Angner who held a presentation about the (lack of) effectiveness of top carousels (or “sliding banners”)

(Listening time 16 minutes)

References:

Other UX Podcast episodes from Conversion Jam 2:

Episode 28: James and Per make responsive jam

This podcast is episode 3 of 4 recorded at Conversion Jam 2

This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. In this episode we have a chat with Annelie Näs who worked with Swedish mobile operator Halebop to create their responsive e-commerce site.

(Listening time 10 minutes)

References:

Other UX Podcast episodes from Conversion Jam 2:

Episode 27: James and Per measure their jam

This podcast is episode 2 of 4 recorded at Conversion Jam 2

This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. In this episode we have a chat with Brian Clifton, author of Avanced Web Metrics one of the presenters this morning with a talked called “What the hell should we use all this web data for?”

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Episode 26: James and Per make jam

This podcast is episode 1 of 4 recorded at Conversion Jam 2

This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. We share our expectations for the day and have a chat with the first keynote speaker of the day, Craig Sullivan an optimisation rock-star (and DJ). We previously chatted with Craig in Episode 11 of UX Podcast about mobile optmisation.

(Listening time: 8 minutes)

References:

Other UX Podcast episodes from Conversion Jam 2: