Tag Archives | conversion jam

bart-schutz-500px

#85 James & Per & Bart spin the wheel of persuasion

When Bart, James and Per start talking, they just don’t stop. This is an extended and thought-provoking interview with Bart Schutz that we recorded at Conversion Jam 4. We talk about persuasion techniques. What’s going on behind the eyes in our reptile brains? How “touching” websites affects your conscious brain. How and when to reach out to […]

Read full story
conversion-jam-4-interviewees

#84 James & Per at Conversion Jam 4

This podcast is episode 5 of 5 recorded at Conversion Jam 4

  UX Podcast attended one of the biggest conversion optimisation conferences in the world, Conversion Jam 4, organised by Conversionista. We grabbed interviews with 4 of the keynote speakers. There was a definite psychology-theme to our interviews . The brain is a fascinating thing! We talked to copy-optimiser Michael Aargaard, consumer psychology researcher Erik Modig, wheel of […]

Read full story
roger-dooley-500px

#CJAM4 interview with @rogerdooley

This podcast is episode 4 of 5 recorded at Conversion Jam 4

Roger Dooley, Neuromarketer, author of Brainfluence the book and host of the Brainfluence the podcast, was the opening keynote speaker at Conversion Jam 4. We caught up with him later in the day and talk about the persuasion slide, creating a “liking effect” and dealing with the conscious and non-conscious parts of our brains. Photo […]

Read full story
bart-schutz-500px

#CJAM4 interview with @BartS

This podcast is episode 3 of 5 recorded at Conversion Jam 4

Bart Schutz was the closing keynote speaker at Conversion Jam 4. He’s the author of Wheel of Persuasion. We have a chat about the wheel and it’s 200 plus persuasion techniques and about how at times you perhaps need to add friction to increase conversion rather than remove it. He's live on stage as we […]

Read full story
erik-modig-500px

#CJAM4 interview with @erik_modig

This podcast is episode 2 of 5 recorded at Conversion Jam 4

Erik Modig is a researcher at the Stockholm School of Economics and at Stockholm University. His research focuses on advertising and how the consumer psychology of creativity affects advertising effectiveness. Straight after his presentation at Conversion Jam 4 we talked to him about our conscious thinking part of our brain and subconscious “guy feeling” part and […]

Read full story
michael-aargaard-500px

#CJAM4 Interview with @ContentVerve

This podcast is episode 1 of 5 recorded at Conversion Jam 4

Michael Aagaard, optimizer of websites and the decision-making processes and the man behind Content Verve. Named the “Conversion Jesus” by John Ekman from Conversionista. We grabbed Michael directly after his high-octane presentation at Conversion Jam 4 and talked about the need to stop guessing and start hypothesizing. Do your research! Photo credit: Magnus Nystedt, Care of Haus […]

Read full story
andre-brian-nathalie-ton-craig-cjam3

#56 James and Per at Conversion Jam 3

This podcast is episode 6 of 6 recorded at Conversion Jam 3

Conversion Jam 3 was held recently here in Stockholm. Conversion Jam is a conference for online marketing/ecommerce managers, optimizers and analysts. About 350 people gathered together to spend a day listening to international speakers and a number of interesting cases. We managed to interview four of the speakers – Craig Sullivan, Ton Wesseling, Brian Massey […]

Read full story
a-b-cupcake-test-420x275

Episode 26: James and Per make jam

This podcast is episode 1 of 4 recorded at Conversion Jam 2

This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. We share our expectations for the day and have a chat with the first keynote speaker of the day, Craig Sullivan an optimisation rock-star (and DJ). We previously chatted with Craig in Episode 11 of UX Podcast about mobile optmisation. […]

Read full story
a-b-cupcake-test-420x275

Episode 27: James and Per measure their jam

This podcast is episode 2 of 4 recorded at Conversion Jam 2

This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. In this episode we have a chat with Brian Clifton, author of Avanced Web Metrics one of the presenters this morning with a talked called “What the hell should we use all this web data for?” (Listening time: 12 minutes) […]

Read full story
a-b-cupcake-test-420x275

Episode 28: James and Per make responsive jam

This podcast is episode 3 of 4 recorded at Conversion Jam 2

This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. In this episode we have a chat with Annelie Näs who worked with Swedish mobile operator Halebop to create their responsive e-commerce site. (Listening time 10 minutes) References: Halebop Annelies presentation on slideshare Other UX Podcast episodes from Conversion […]

Read full story
a-b-cupcake-test-420x275

Episode 29: James and Per ride the jam carousel

This podcast is episode 4 of 4 recorded at Conversion Jam 2

This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. In this episode we have a chat with Mårten Angner who held a presentation about the (lack of) effectiveness of top carousels (or “sliding banners”) (Listening time 16 minutes) References: Will front page carousels improve your conversion rate? Mårten’s […]

Read full story