Bigger hippos and happier humans. We talk to Pete Trainor about designing happiness. Our brains love problem solving. Making things too easy can result in us being less happy. A little bit of friction can be exactly what we need.
Bart Schutz was the closing keynote speaker at Conversion Jam 4. He’s the author of Wheel of Persuasion. We have a chat about the wheel and it’s 200 plus persuasion techniques and about how at times you perhaps need to add friction to increase conversion rather than remove it.
— UX Podcast (@uxpodcast) October 16, 2014