#165 Enterprise stories with Donna Lichaw

Donna Lichaw returns to UX Podcast for another chat, this time we focus on how stories could be used when working with Enterprise UX. Donna is the author of The User’s Journey. In the book Donna explains the idea of storymapping. How, when, and why to use narrative structure in your design work.

During our chat we talk about how the hero of your product might not always be the user, how multiple stories intersect and how marketing, sales and design all have a part in creating a story with the end user.

(Listening time: 26 minutes, transcript)

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