#178 Games user research with Veronica Zammitto

Show notes

Game UX – doing research for video games. It’s a relatively young field, coming to the forefront of the gaming industry during the last 5-10 years. We talk to former psychologist Veronica Zammitto who is now the Director of UX research at gaming giant EA.

We find out more about what got Veronica into Game UX and what game user research entails. We also look into what metrics are used in games research, and discuss how they address the risk of addition and games leading you down the wrong path.

(Listening time: 35 minutes)

Episode #178: Games user research with @verozammitto https://t.co/0dp2FFGUHg #ux #gameux #uxresearch pic.twitter.com/pmp65PO8Pl

— UX Podcast (@uxpodcast) February 16, 2018

References:

Veronica’s website
EA DICE
Game user research book (including contribution from Veronica)
Battlefield boxes and in-play rewards
Integrating UX research and production at EA (Presentation by Veronica)