Show notes

The build trap is something many organisations fall into. Building features for the sake of building them. Melissa Perri, author of Escaping the build trap joins us to talk about what organisations and product managers can do to avoid it.

Do you know why you design and build the things you do? Often we are designing and building things, not because they deliver value to our users and customers, but because we’ve been told to or because we “own” a feature.

How do we avoid the build trap and delivering genuine value to the user and the business?

(Listening time: 37 minutes)