value centred design

#206 The build trap with Melissa Perri

The build trap is something many organisations fall into. Building features for the sake of building them. Melissa Perri, author of Escaping the build trap joins us to talk about what organisations and product managers can do to avoid it.
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Interview with @jimkalbach at #interactLDN 2015

This podcast is episode 1 of 9 recorded at Interact London 2015

Jim Kalbach talked about visualising value. How we need a reversal in business thnking and value alignment. Begin with customer needs and create shared value. Alignment of the individual and the organisation, with value as the overlap.  Value centred design.

This interview was recording during the break, so there’s quite a lively “audience” in the background.