marketing

#91 James & Per & Aimee get automated

Automated marketing. The marketeer’s dream. What is it, and how does this impact UX? Aimee Ravacon from Specopssoft shares her experiences after successfully implementing marketing automation into her organisations’ digital marketing.

(Listening time: 41 minutes)

References

#CJAM4 interview with @erik_modig

This podcast is episode 2 of 5 recorded at Conversion Jam 4

Erik Modig is a researcher at the Stockholm School of Economics and at Stockholm University. His research focuses on advertising and how the consumer psychology of creativity affects advertising effectiveness. Straight after his presentation at Conversion Jam 4 we talked to him about our conscious thinking part of our brain and subconscious “guy feeling” part and how this affects our work with digital media.

Photo credit: Magnus Nystedt, Care of Haus

#39 James & Per and the 1%

Jesper Åström joined us in Episode 39 for a chat at Clarion Sign Hotel in Stockholm. Jesper is is currently writing a series of 100 guest blog posts in 100 days. A crazy challenge. One of the posts so far was about “workers, commentators and spectators” where Jesper outlined the 1-9-90 method and gave some examples. We discuss the method aswell as the use of data and “dark patterns”  in increasing engagement and acheiving results. Plus a bit about Jesper’s background during 15 years in the business.

(Listening time:  38 minutes)

References:

Episode 2: Offline meets online – The wizzard of us (Part 3 of 3)

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about when offline meets online – stories and examples highlighting how attempts at connecting the two often fail, as well as suggestions as to how to improve your chances of succeeding.

In part three it get’s so hot in the studio James and Per start getting delirious – and talk about “digital dating” (building relationships through marketing) and the mobile device as the hub to marketing, taking offline/online beyond campaigns.

(Listening time: 9 minutes)

Episode 2: Offline meets online – How can I help you? (Part 2 of 3)

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about when offline meets online – stories and examples highlighting how attempts at connecting the two often fail, as well as suggestions as to how to improve your chances of succeeding.

In part two the temperature is rising in the studio but Per and James still manage to share some ideas about what companies should be doing – Creating a digital experience that fits into people’s lives as well as adding value. Making sure that the journey from offline to online is easy for the people coming into contact with your campaigns.

(Listening time: 9 minutes)

References:

Mix Megapol on Facebook

Guerrilla testing from UXLx Portugal

BBC 6 Music on Facebook

 

Episode 2: Offline meets online – Love me, like me, install me (Part 1 of 3)

This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about when offline meets online – stories and examples highlighting how attempts at connecting the two often fail as well as suggestions as to how to improve your chances of succeeding.

In part one James and Per talk you through a number of recent campaigns where the offline element fails in its attempt to get you online.

(Listening time:  9 minutes)

Part 1 references:

Facebook page marketing: How not to do it

QR codes: how not to use them in your campaign

Tesco QR Code Subway Store

Facebook for the YES-men