This month’s episode of UXPodcast with James Royal-Lawson and Per Axbom talks about when offline meets online – stories and examples highlighting how attempts at connecting the two often fail, as well as suggestions as to how to improve your chances of succeeding.
In part three it get’s so hot in the studio James and Per start getting delirious – and talk about “digital dating” (building relationships through marketing) and the mobile device as the hub to marketing, taking offline/online beyond campaigns.
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(Listening time: 9 minutes)