For the 3rd year in a row, UX Podcast were at Conversion Jam 4 in Stockholm Sweden. We interviewed 4 of the keynote speakers that presented during the day!
Michael Aagaard, optimizer of websites and the decision-making processes and the man behind Content Verve. Named the “Conversion Jesus” by John Ekman from Conversionista. We grabbed Michael directly after his high-octane presentation at Conversion Jam 4 and talked about the need to stop guessing and start hypothesizing. Do your research!
Erik Modig is a researcher at the Stockholm School of Economics and at Stockholm University. His research focuses on advertising and how the consumer psychology of creativity affects advertising effectiveness.
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Bart Schutz was the closing keynote speaker at Conversion Jam 4. He’s the author of Wheel of Persuasion. We have a chat about the wheel and it’s 200 plus persuasion techniques and about how at times you perhaps need to add friction to increase conversion rather than remove it.
Roger Dooley, Neuromarketer, author of Brainfluence the book and host of the Brainfluence the podcast, was the opening keynote speaker at Conversion Jam 4. We caught up with him later in the day and talk about the persuasion slide, creating a “liking effect” and dealing with the conscious and non-conscious parts of our brains.
UX Podcast attended one of the biggest conversion optimisation conferences in the world, Conversion Jam 4, organised by Conversionista. We grabbed interviews with 4 of the keynote speakers. There was a definite psychology-theme to our interviews .
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