Michael Aagaard, optimizer of websites and the decision-making processes and the man behind Content Verve. Named the “Conversion Jesus” by John Ekman from Conversionista. We grabbed Michael directly after his high-octane presentation at Conversion Jam 4 and talked about the need to stop guessing and start hypothesizing. Do your research!
This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. We share our expectations for the day and have a chat with the first keynote speaker of the day, Craig Sullivan an optimisation rock-star (and DJ). We previously chatted with Craig in Episode 11 of UX Podcast about mobile optmisation.