don norman

#126 Design doing with Don Norman (Part 2)

Don Norman is without a doubt one of the most influential voices within the UX and design industry and also the cognitive sciences. Don produced some of the earliest literature about human-centered design within the digital space – he also coined the term “user experience” whilst working at Apple.

In part 2 of our conversation with Don, we talk about whether technology is making us dumber or smarter, living with complexity, as well as AI, agents and their role in the future of healthcare. Don also ponders our “Heptascale challenge” questions. Read More

#125 Design doing with Don Norman (Part 1)

Don Norman is without a doubt one of the most influential voices within the UX and design industry and also the cognitive sciences. Don produced some of the earliest literature about human-centered design within the digital space – he also coined the term “user experience” whilst at Apple.

Read More