Show notes

Don Norman is without a doubt one of the most influential voices within the UX and design industry and also the cognitive sciences. Don produced some of the earliest literature about human-centered design within the digital space – he also coined the term “user experience” whilst at Apple.

In part 1 of our conversation with Don, we talk about virtual and augmented reality, design thinking, radical innovations and “user experience”.

Part 2 of this interview is available here.

(Listening time: 28 minutes, transcript)