Bigger hippos and happier humans. We talk to Pete Trainor about designing happiness. Our brains love problem solving. Making things too easy can result in us being less happy. A little bit of friction can be exactly what we need.
Pamela Pavliscak, founder of Change Sciences, joined us directly off stage at From Business To Buttons after her talk The Science of Happy Design (slides from SXSW). We talk to Pamela about happiness. If you are happy after using a website, you rate it better. You’re more likely to buy from it, use it again, recommend it. Can we create happiness? Can we design it?