Conversion Jam 3 was held recently here in Stockholm. Conversion Jam is a conference for online marketing/ecommerce managers, optimizers and analysts. About 350 people gathered together to spend a day listening to international speakers and a number of interesting cases. We managed to interview four of the speakers – Craig Sullivan, Ton Wesseling, Brian Massey and Nathalie Nahai.
This episode comes “live” from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. We share our expectations for the day and have a chat with the first keynote speaker of the day, Craig Sullivan an optimisation rock-star (and DJ). We previously chatted with Craig in Episode 11 of UX Podcast about mobile optmisation.
(Listening time: 8 minutes)
Other UX Podcast episodes from Conversion Jam 2:
- Show 1 – Craig Sullivan, optimisation
- Show 2 – Brian Clifton, measure
- Show 3 – Annelie Näs, responsive
- Show 4 – Mårten Angner, top carousels
Craig Sullivan, optimiseordie on Twitter, joins us in episode 11 of UXPodcast to talk about the best way to go about creating a mobile site.
For the past three years Craig has been working with Belron. During his time there he’s overseen an increase in conversation rate of 15% and mobile apps and websites account for up to 30% of revenue.
We touch upon research, user experience, user behaviour, strategy, and a whole load of other things as we discuss our way to mobile perfection.(32 minutes total listening time)