Donna Lichaw returns to UX Podcast for another chat, this time we focus on how stories could be used when working with Enterprise UX. Donna is the author of The User’s Journey. In the book Donna explains the idea of storymapping. How, when, and why to use narrative structure in your design work.
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We got the chance to talk to Donna Lichaw again, this time in person, at From Business To Buttons. We discussed the complexity and usefulness of stories and storymapping when working with enterprise products – when the hero (user) of your product isn’t your customer.
Donna Lichaw is the author of The User’s Journey. In the book Donna explains the idea of storymapping. How, when, and why to use narrative structure in your design work. During our chat we learn more about narrative structure, storymapping, “origin stories” and how brand stories and storymapping are connected.
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