S02E09 (#319). A linkshow. James and Per discuss two articles that have caught their attention. The articles in this episode are about pragmatic discovery; delivering value to projects, and how UX Strategy should focus on, understand, and design, across all touchpoints, for the users – Experience strategy.
Jaime Levy, author of UX Strategy joined us in the green room at From Business To Buttons. We talked about Jaime’s Hyperloop study – the personal journey that led her there and why. Andy Warhol, Steve Jobs, Elon Musk. We talk about the importance of having mentors and heroes no matter where you are on your career path.
Simon Norris, CEO of Nomensa joins us to chat about UX strategy. We look back over how digital has matured during the last 15 years and how the world today is so utterly different to how we thought it would be back then.
Simon differentiates between micro and macro UX and explains how UX by its nature is strategic but that doesn’t make us all strategists.
Is UX strategy a transitional concept? Should UX-ers code? Can incumbent organisation make the transition to digital thinking? Can UX strategy help organisations think more collectively about business customers and technology?
(Listening time: 35 minutes)
This episode is sponsored by Interact London 2015. Inspiring UX thinkers.
— UX Podcast (@uxpodcast) September 18, 2015
- There’s no such thing as UX Strategy by Jeff Gothelf
- Episode 88 – UX Podcast interview with Jared Spool about UX strategy and user research