Don Norman introduced the term “user centred design” to the world in the mid 80s and his book The Design of Everyday Things is perhaps the most read book of all time by UX-ers. He’s also a co-founder of the Nielsen Norman Group.
We’ve interviewed Don twice, first in 2016 which included the topic of design thinking and again in 2021 where we disussed the power of design to change the world.
In the second part of our 10th anniversary interview with Don Norman, we discuss externalities, the environmental aspects of design, ethics, systems and changing design education.
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In this 10th anniversary 2-part special, we are joined by Don Norman. We talk to Don about how design education needs to change so the designers of the future are better equipped to work at the crossroads of business, technology, people, society and culture.
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Don Norman is without a doubt one of the most influential voices within the UX and design industry and also the cognitive sciences. Don produced some of the earliest literature about human-centered design within the digital space – he also coined the term “user experience” whilst working at Apple.
In part 2 of our conversation with Don, we talk about whether technology is making us dumber or smarter, living with complexity, as well as AI, agents and their role in the future of healthcare. Don also ponders our “Heptascale challenge” questions. Read More
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Don Norman is without a doubt one of the most influential voices within the UX and design industry and also the cognitive sciences. Don produced some of the earliest literature about human-centered design within the digital space – he also coined the term “user experience” whilst at Apple.
Podcast: Play in new window | Download
Subscribe: Google Podcasts | Spotify | RSS | More