We all have cognitive biases, flaws in our reasoning and judgement due to our personal beliefs and hidden pattens that we’ve subconsciously adopted over time. David Dylan Thomas joins us to discuss cognitive bias and how we can design for it and work with it.
In his book, David splits the topic of bias into 4 chapters – “What is Bias?”, “User Bias”, “Stakeholder Bias” and “Your Own Bias”. In our chat, we touch on all four topics – from the framing effect, our own perception, how we can avoid being biased, the potential benefits of peer review, the duty of care, participatory design, and perhaps disturbingly – being brain surgeons and puppet masters as designers and sticking our hands in the back of people’s heads.
(Listening time: 41 minutes, transcript)
Episode #245: Cognitive bias with @movie_pundit. David joins us to discuss cognitive bias and how we can design for it and work with it. https://t.co/70sZjqpkG3 #ux #uxpodcast #podcast #design pic.twitter.com/I0AIemQC8a
— UX Podcast (@uxpodcast) September 11, 2020
- Full transcript for episode 245
- David’s website
- Design for cognitive bias (A Book Apart)
- The Cognitive Bias podcast (David’s Podcast)
- Cognitive bias cheat sheet
- Framing effect (Wikipedia)
- Could consciousness come down to the way things vibrate?
- James’s hypothesis movement tweet
- LEED certification for buildings
- Ruined by Design by Mike Monteiro
- Dr Who – TV Series (Wikipedia)
- Gender equality by design – talk by Iris Bohnet
- Participatory design (Wikipedia)
- Black Mirror (Wikipedia)
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